This event is full. Please contact the Event Organizer for further information.
Time: March 22, 2011 from 6pm to 7pm
Location: European Commission
Street: Rue Guimard 10
City/Town: Brussels 1040 (parking: LOI or Square Frère Orban)
Website or Map: http://maps.google.com/maps?f…
Event Type: talk, book launch
Organized By: Paola Finocchiaro
Latest Activity: Mar 26, 2011
IABC is delighted to announce that Olivier Blanchard, better known as @thebrandbuilder on Twitter, will be speaking in a special IABC event on the subject of integrated marketing campaigns using Social Media. He has recently published a book about "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organisation."
A Frenchman based in South Carolina, Olivier advises companies (and organisations) with their social media strategies. He has worked for Microsoft, the CDC, the Federal Reserve Group and the Red Chair group. He is a blogger, marketer and Nutella addict (not necessarily in that order). Rarest of all when it comes to SM-types, he *really* understands journalism and public relations.
Participation is free, limited copies of the book are available at the door (thank you Waterstone's) for 25 euro, so please bring cash with you and come at 6 PM sharp ! Latecomers should bring a pot of Nutella. Or buy Olivier a drink afterward.
Registrations are now closed as we need to supply a list of names for Commission security.