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Olivier Blanchard speaks on the ROI of Social Media

Event Details

Olivier Blanchard speaks on the ROI of Social Media

Time: March 22, 2011 from 6pm to 7pm
Location: European Commission
Street: Rue Guimard 10
City/Town: Brussels 1040 (parking: LOI or Square Frère Orban)
Website or Map: http://maps.google.com/maps?f…
Event Type: talk, book launch
Organized By: Paola Finocchiaro
Latest Activity: Mar 26, 2011

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Event Description

IABC is delighted to announce that Olivier Blanchard, better known as @thebrandbuilder on Twitter, will be speaking in a special IABC event on the subject of integrated marketing campaigns using Social Media. He has recently published a book about "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organisation."


A Frenchman based in South Carolina, Olivier advises companies (and organisations) with their social media strategies. He has worked for Microsoft, the CDC, the Federal Reserve Group and the Red Chair group. He is a blogger, marketer and Nutella addict (not necessarily in that order). Rarest of all when it comes to SM-types, he *really* understands journalism and public relations.


Participation is free, limited copies of the book are available at the door (thank you Waterstone's) for 25 euro, so please bring cash with you and come at 6 PM sharp ! Latecomers should bring a pot of Nutella. Or buy Olivier a drink afterward.


Registrations are now closed as we need to supply a list of names for Commission security. 


Thanks also to ZN and JobsinBrussels.com who are generously offering drinks and nibbles for the occasion.

Comment Wall

Comment by Benedictus NIEUWENHUIS on March 26, 2011 at 12:17

Here are the slides that Olivier used:

Social media marketing presentation on #fusionmex by Olivier Blanchard - @thebrandbuilder


Comment by Roisin Hughes on March 23, 2011 at 11:06

Learned a lot at yesterday's event though admittedly I remain sceptical of the value that social media could bring to our organisation.

Eurocities will be exploring social media options in the coming months. If you have any advice as to social media gurus that would be willing to spend a few hours with my secretary general and directors to discuss the field, please could you get in touch.

And some reading found through Twitter: http://radar.oreilly.com/2011/03/social-media-human-behavior.html?u...


Regards, Roisin

Comment by Helen Tueni on March 18, 2011 at 10:17
Thank you Paola for organising this. I look forward to meeting you there.
Comment by Christian DE NEEF on March 17, 2011 at 19:18
WOW!  Great initiative...  I will be there!

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