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Free Webinar: Social Media Monitoring on a Shoestring

Event Details

Free Webinar: Social Media Monitoring on a Shoestring

Time: February 27, 2012 from 4pm to 5pm
Location: Online
Website or Map: https://www3.gotomeeting.com/…
Event Type: webinar
Organized By: Wide Circle and IABC Belgium
Latest Activity: Feb 27, 2012

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Event Description

Companies and organizations need to know what's being said online through social media channels about their brand, products, services and C-level executives but most of them don't... 

Any PR professional should be able to monitor these mentions at any time/any place without being drowned by the social media fire-hose.

Join us for a 1 hour webinar with popular social media expert Philippe Borremans who will explain step by step how to create your own online monitoring dashboard on no (or at least a very small) budget.

The following topics will be covered: 

  • The impact of social media on your brand reputation
  • The importance of listening in the context of a social media strategy
  • What to listen for?
  • How to monitor with no budget?
  • Filtering techniques
  • Setting up your personal dashboard
  • Example of enterprise grade online monitoring


Philippe Borremans is a Public Relations profesional with crisis communications & online PR experience helping others through consulting & training. Next to his position as Chief Social Media Officer for a Belgian company, he offers strategic consulting, training & coaching on social media for business communications, external communications & crisis communications. He blogs at www.conversationblog.com

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Comment by Anete Lejiete on February 8, 2012 at 9:52

Hi Maria. I'm glad you decided to join this webinar. Please use this link to register for the webinar: https://www3.gotomeeting.com/register/339800358 and you will receive joining instructions right after registration. 

I'm sure Philippe will impress with another excellent presentation and very useful tips also this time. 

Comment by Maria Molina on February 7, 2012 at 15:38

Thank you for this great opportunity, IABC team! Looking forward to joining you on this webinar!


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