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IABC Autumn Drink – Be the change – 25/10

Event Details

IABC Autumn Drink – Be the change – 25/10

Time: October 25, 2012 from 6pm to 9pm
Location: Aloft Hotel
Street: Place Jean Rey
City/Town: 1040 Brussels
Website or Map: http://goo.gl/maps/6tgqM
Phone: +32 473 98 00 87
Event Type: open, stage, -, networking, drink
Organized By: Minna-Marie Rosti
Latest Activity: Nov 28, 2012

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Event Description

IABC Belgium's first TEDx-style drinks evening with inspirational speakers. Their presentations will be followed by discussion and networking for communications professionals in Brussels.

We have identified two great presenters for our first autumn event: "Be the change" on 25 October. 

1st Topic: Connect with, engage and inspire an audience in 10 minutes or less

Gerry Murray, Founder & CEO at Wide Circle

Gerry Murray is Founder & CEO of Wide Circle, a consultancy that works with organizations to enable their people to perform at their best, by providing services in three integrated areas: Communication, Learning & Change.

He combines his experience as a Trainer and Master Coach with over 25 years of performing in theaters worldwide to teach people how to bring their public speaking to the next level.

Gerry was on the IABC Belgium Board between 2003-2012 and served as President between 2005-2007.

Prior to founding Wide Circle in 2003, Gerry spent nine years at the world headquarters of DHL holding a variety of global roles in marketing, strategic planning, finance, investor relations, corporate communications and change. His early commercial experience was gained in sales and marketing management in the publishing & training industry.

2nd Topic: Regulation isn't everything: taking industry comms beyond the Brussels bubble

Brett Kobie, Communications Consultant

Brett is a seasoned transatlantic corporate communicator with experience in private sector, government and non-profit environments. He has held in-house roles with the Canadian and Flemish governments in New York and with the US Mission to the EU in Brussels. Brett has also consulted for a number of national, regional and municipal governments on both sides of the Atlantic, with the aim of improving their economic brands to attract investment and trade. He currently works in-house with Eucomed, the European Medical Technology Industry Association.

We look forward to welcoming you to what is sure to be an inspirational evening – and why not bring a colleague?

Your first drink will be complementary. Make sure to register in advance so we know how many to cater for.

Drinks start at 18h00 and the presentation at 18h30.

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Comment by Hugh Barton-Smith on October 25, 2012 at 15:02

Just sourcing the quote I used, Sara

Comment by Sara Goldberger on October 25, 2012 at 14:45

Hugh, I read the article you proposed as a basis. And while it has high entertainment value I fail to see how an article in Britain's future in the EU has any bearing on a possible debate on EP and branding.

Comment by Hugh Barton-Smith on October 25, 2012 at 11:42

No national parliaments are branded as such, as far as I know, but the perception of them equates in some way to them having a brand, even if it is just a vague sense of "well that's what they're there for."

Problem for the EP is that its role is not widely understood (even some MEPs seem to get confused) and even less widely appreciated. Hence the need is felt to raise awareness and branding can be seen as part of that process. 

However, though that is possibly a technical answer to your question, it raises another. If the EP needs to consider branding to get the attention it feels it deserves, that could be construed as a basis for serious doubts about whether it deserves that attention and the credibility of its claim to be representative of Europe's peoples, let alone consider itself a viable replacement for national parliaments in any way.

Comment by Sara Goldberger on October 25, 2012 at 11:16

The basic question is WHY the European Parliament should have a brand? I mean how many national parliaments are branded?

Comment by François Faggianelli on October 25, 2012 at 9:04

Great thanks!

Comment by Gerry Murray on October 24, 2012 at 0:13

If you brand the European Parliament, what would its brand values be?

Comment by Chandler T Wilson on October 23, 2012 at 17:17

I agree Philip. I say brand everything. It should be apparent to everyone in EU affairs that white papers, more information, and more words do not work. 

Comment by Hugh Barton-Smith on October 20, 2012 at 14:25

Of course François, more the merrier

Comment by François Faggianelli on October 20, 2012 at 14:17

Can we bring a colleague not member of IABC?

Comment by Hugh Barton-Smith on October 19, 2012 at 16:32

Happy to animate debate, possibly starting from what the existing brand is: in David Rennie's words "a navel-gazing, self-serving, smug, consensual, spendthrift, remote and barely democratic excuse of an assembly" http://www.economist.com/blogs/bagehot/2012/06/britain-and-eu

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