IABC Belgium Network

Engage. Envision. Exchange.


Engage and Change

Social media networks have changed fundamentally how we interact and relate to each other.

How can we think differently for a change?


Website: http://widecircle.eu
Location: Brussels, Belgium
Members: 49
Latest Activity: Jun 22, 2017

Be the change you want to see in the world

This group is for those who want to explore a newer and better approach to engagement and change, one that reflects the world in which we live today, tomorrow and well into the future...


Social media and the networks it creates are emerging as probably the most dynamic catalysts for change both inside and outside organizations. This is mainly because they are vibrant learning communities and all learning produces change. 


Most change management approaches are based on the work of Kurt Lewin, which he produced in the 1920s. In fact, most approaches to running organizations date back to the early part of the 20th century. 


We are supposed to live in a post-industrial age and yet organizations still try to organize work according to industrial principles.


So, join in the debate and offer your views on this exciting topic both online and in the events we will run throughout the year.


Just by being here you are becoming the change!

Discussion Forum

Work/Life Integration anyone?!

Started by Gerry Murray. Last reply by Coralia Catana Jul 18, 2011. 1 Reply

I've heard this term more & more frequently recently & understand that some companies such as Cisco have incorporated into their HR Policies.As the words we use enable us to label our…Continue

Tags: mobile, social, media, change, engage

Social Media is a catalyst...

Started by Gerry Murray Jul 6, 2011. 0 Replies

"they [social media] don't create a change but they certainly act as a catalyst and accelerate it" ~ Martin Sorrell on CNN, July 6thWhat do you think?Continue

Tags: CNN, wpp, sorrell, Martin, media

Social Media & Change

Started by Gerry Murray May 25, 2011. 0 Replies

How are Social Media Networks creating change in your world?

Tags: networks, media, social, change

Comment Wall

Add a Comment

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Comment by Gerry Murray on February 7, 2012 at 21:26

I'm curious about your opinions on this insightful blog post...

Comment by Gerry Murray on January 16, 2012 at 12:55

Discover NLP Seminar

For members of this group who are interested in Communication, Learning & Change...

"NLP could be the most important synthesis of knowledge about human communication to emerge since the explosion of humanistic psychology in the sixties." ~ Science Digest

Whatever your profession, knowing about NeuroLinguistic Programming (NLP) can enable you to achieve outstanding results in all areas of your life

This short seminar will introduce you to the basic principles of NLP and how to apply these in your daily life. You will have an opportunity to learn about some core NLP tools and to experience them for yourself in a fun, friendly and supportive learning environment.

NLP provides an effective toolkit for communication, learning and change.

If you already have some prior knowledge or experience of NLP then this seminar will be a valuable refresher for you.

Price: €5 and is donated to charity

"NLP may be the most powerful vehicle for change in existence" ~ Modern Psychology

"NLP has not only untapped tremendous potential for treating individual problems, it has transformed into an all purpose self improvement program and technology" ~ Time Magazine 


Gerry Murray runs the change leadership consultancy Wide Circle and advises organizations on how to improve how they manage communication, learning and change. He is an NLP Master Practitioner and Coach, and an internationally accredited Trainer of NLP and related disciplines. He is passionate about learning and development and people achieving their full potential. 

Gerry has a degree in Linguistics and French, is a Chartered Marketer and has an MBA in General Management. In the past 5 years he has trained thousands of people in how to improve their communication skills, learn more effectively and deal with change. 

He is Past President of IABC Belgium.

This event is organized in conjunction with People to People International.


Comment by Gerry Murray on June 28, 2011 at 13:42

This is quite an insightful report on how to integrate social media into the fabric of how your organization operates.

Particularly useful for this Engage and Change group because it highlights the paradigm shift required away from hierarchical organization structures to networked ones and places Social Media as more than an end in itself.


Thanks to Philippe Borremans for bringing it to my attention...


It's best viewed in full screen.



Comment by Gerry Murray on June 24, 2011 at 15:24

Hi Philippe. Thanks for sharing. Thanks to Hugh and Christian for your input.

I think there is a workplace revolution about to happen and this captures the essence of it.


I regularly meet with people who are still not allowed access in the workplace to anything approximating social media tools and I think leaders are in danger of getting out of touch with their people much in the same way as we've seen happen to political leaders in certain parts of the world.


It's through our networks and resulting relationships that we get things done and there's a great opportunity for those organizations who embrace these tools to have higher levels of engagement, greater productivity and an easier path to embracing change...

Comment by Christian DE NEEF on June 18, 2011 at 16:00

@HoratioNelson I met with Jeanne Meister (author of The 2020 Workplace) in New York last week. Fully agree: the biggest change to come is in the workplace. And it's NOT about finding the right way to have the different generations work together. It's about everyone adopting the millennial behavior...

Comment by Hugh Barton-Smith on June 18, 2011 at 11:21
Great video Phil. Glad to see @jangles on it - though seems a bit odd to see him all dolled up in a tie...
Comment by Philippe Borremans on June 18, 2011 at 11:00

Hi everyone,


Wanted to share this video with you here... the biggest change yet to come is inside companies. This will redefine our relationship with work and challenge the employer/employee status...


Social Media @ Work from Red Sky Vision on Vimeo.

Comment by Gerry Murray on June 17, 2011 at 23:07
Here's why this group is so relevant...
Comment by Gerry Murray on June 13, 2011 at 18:47

The launch of iCloud by Apple looks like it is going to create a quantum leap in how we organize ourselves, our data and our overall productivity. The information we need will literally be at our finger tips...

How will it change your life and how you work?


Comment by Philip Weiss on May 26, 2011 at 16:48

Hi Gerry,


Thanks for setting up this group.  My personal view is that the real change, that is bigger then social networks, is the internet itself.  If you read the blogs and the press it seems as if social networks exist only since the arrival of myspace and facebook.  In my experience, these networks existed at the very inception of the internet, and what makes them so powerful is that they connect people cheaply and over great distances.  The earliest social networks were emails and bulletin boards.  These are extraordinary tools because they enable you to share information, to influence people and to create a global organisation with limited resources.  They enabled me to launch a radio station in Oxford in 1995, by organising a team of 300 volunteers by email and with newsgroups.  Later they enabled me to connect with suppliers in India, the US, Croatia, despite having nothing more than a modem and a computer in my room to run a business - something that would have been unthinkable before the internet.

Now I feel that this 'network' is allowing us to turn IABC into a lively global community that can get to know each other, share ideas and interact on an intimate level despite being based anywhere in the world.


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