IABC Belgium Network

Engage. Envision. Exchange.


Engage and Change

Social media networks have changed fundamentally how we interact and relate to each other.

How can we think differently for a change?


Website: http://widecircle.eu
Location: Brussels, Belgium
Members: 49
Latest Activity: Jun 22, 2017

Be the change you want to see in the world

This group is for those who want to explore a newer and better approach to engagement and change, one that reflects the world in which we live today, tomorrow and well into the future...


Social media and the networks it creates are emerging as probably the most dynamic catalysts for change both inside and outside organizations. This is mainly because they are vibrant learning communities and all learning produces change. 


Most change management approaches are based on the work of Kurt Lewin, which he produced in the 1920s. In fact, most approaches to running organizations date back to the early part of the 20th century. 


We are supposed to live in a post-industrial age and yet organizations still try to organize work according to industrial principles.


So, join in the debate and offer your views on this exciting topic both online and in the events we will run throughout the year.


Just by being here you are becoming the change!

Discussion Forum

Work/Life Integration anyone?!

Started by Gerry Murray. Last reply by Coralia Catana Jul 18, 2011. 1 Reply

I've heard this term more & more frequently recently & understand that some companies such as Cisco have incorporated into their HR Policies.As the words we use enable us to label our…Continue

Tags: mobile, social, media, change, engage

Social Media is a catalyst...

Started by Gerry Murray Jul 6, 2011. 0 Replies

"they [social media] don't create a change but they certainly act as a catalyst and accelerate it" ~ Martin Sorrell on CNN, July 6thWhat do you think?Continue

Tags: CNN, wpp, sorrell, Martin, media

Social Media & Change

Started by Gerry Murray May 25, 2011. 0 Replies

How are Social Media Networks creating change in your world?

Tags: networks, media, social, change

Comment Wall

Add a Comment

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Comment by Gerry Murray on May 26, 2011 at 12:56

A bit thanks to those who've joined the group and for the contributions you have already made...


Fantastic insights from Brigit so far!


What impact has social media made on your life in terms of engagement and change?

Comment by Brigit Law on May 25, 2011 at 22:47
I'd like to share my most resent blog about Resilience, an important matter for discussion in this group, or not? (In Dutch for the moment, but I will write about it more in English next week).
Comment by Brigit Law on May 25, 2011 at 22:43
O and yes, Social Media and the thinking patterns behind it allowed me to finally get rid of Henry Mintzberg who completely dominated my studies in management. In his effort to move away from strategy, he still keeps putting people and organizations in boxes. Very annoying and very little help to society which is dealing with change on a daily base and every minute of the day.
Comment by Brigit Law on May 25, 2011 at 22:33

Hi Gerry,

Thanks for the invite to this group!

How it changed my world?

1. It allowed me to set up my own business for a start (and people are still surprised when I say this)

2. It inspired me to become part of this change in communication and move away from traditional supermarket PR agencies

3. It keeps me young by being better connected to the younger generation

4. Social Media puts people with high EQ rather than high IQ at the steering wheel  (so there is hope for people like me and my daughter who prefer to read, experience and sense to know rather than calculate and measure to know)

5. Got in contact with great researches and entrepreneurs I would otherwise not have met

6. and so much more than I can tell just now ,,,






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