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Master Communicators at IABC


Master Communicators at IABC

If you're interested in enhancing your communication, thinking and personal effectiveness skills then this is the group for you.

Regular monthly seminars in Brussels where you can learn more...

Website: http://widecircle.eu
Location: Brussels, Belgium
Members: 30
Latest Activity: Oct 17, 2016

Why did I start this group?

"As a professional communicator, I went for the training with the idea to learn techniques to communicate better, and I had so much more than that!!! It's simply amazing. This training is definitely worth the investment, it's something for a life time." ~ Coralia Catana, European Economic and Social Committee


Through our series of NLP-based seminars you get an opportunity to explore your own communication style and enhance your existing communication skills, whether as a presenter, writer, leader, trainer, manager, advisor, coach, parent...


NLP enables people to communicate effectively, whatever the context. Being able to communicate effectively builds lasting relationships and good relationships get things done!


What is NLP?

Its origins are in the modeling of excellence. Back in the 70s at the University of Santa Cruz its creators, Dr Richard Bandler and Dr John Grinder, asked a simple question: "What is the difference that makes the difference?".

They studied a wide range of people, starting with therapists who helped people get amazing results in their lives and went on to study entrepreneurs, leaders, people who could spell well, people who were good at languages, and the list goes on....

They found a common element: all these people demonstrated excellent communication skills. They modeled these skills and they are now taught as a core part of NLP.

As professional communicators I believe that we should be aware of these skills and ultimately acquire and master them.

Positive communication is good for us...

NLP (NeuroLinguistic Programming) is a powerful technology that when used ecologically literally enables you to transform your life: you get more freedom, balance and choice. You have more fun!

Not only do you begin to create more of what you want in your life, you also have the tools to enable others to do the same.

I believe everyone should know this stuff!

You will be more content, have fantastic relationships and the planet will be a better place as a result.

Who is it for?

The group is for anyone interested in developing their existing communication skills and discovering more about NLP (NeuroLinguistic Programming) along the way. You may already have had some experience of it and this may be good or not as good as you would like it to be. You may simply have heard people talking enthusiastically about NLP and want to discover what all the hype is about. You may never have heard of NLP, are struggling to pronounce it and still massively curious...!

What is our purpose?

Practice makes perfect and you must practice the correct things...


Communication Mastery takes time.

NLP is a discipline based on practices. This is reflected in the various levels of qualifications you can achieve. Whilst NLP institutes offer introductory and foundation courses, the first level of skills acquisition comes with being awarded a Practitioner certificate.

As is implicit in this word, it is about being a practitioner and to be a good practitioner you need to practice.

My aim in setting up this group is to raise awareness of NLP as the most powerful communication toolkit there is and explain more about how it works.

Face-to-face seminars
To complement this we provide a fun place in the center of Brussels to experience & practice NLP and share your learnings, discoveries and questions. These seminars are open to all levels of professional communicators: beginners, practitioners, master practitioners, coaches & trainers.

Next steps

Please start a discussion now and invite your friends to join us!

Who am I?
I currently sit on the IABC Belgium Board as Past President & Vice President Marketing and have worked in professional communications for over 20 years.

I'm a Master Practitioner and an internationally accredited trainer of NLP and other related disciplines. I'm also an accredited NLP Master coach.

More info: http://gerrymurray.com

Discussion Forum

How can NLP help you?

Started by Gerry Murray. Last reply by Hugh Barton-Smith Oct 16, 2009. 1 Reply

What sorts of recurring 'problems' do you encounter as a communicator? Have you ever wondered how you can dissolve them easily?

Tags: NLP

Comment Wall

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Comment by Gerry Murray on November 7, 2009 at 12:01
Today's NLP Presupposition:

"Having a choice is better than not having a choice"

: Always aim to have a map or model of the world that gives you the widest number of choices. Always act to increase choice. The more choices you have the freer you are and the more influence you have.
Comment by Coralia Catana on November 5, 2009 at 11:41
Thank you for the answer, Gerry. I like what you are saying about the map of the world we have, and that people respond to the experience and not to the reality. An example could be when you think of the sun - it can be pleasure and a nice tenning for someone, and burnings and suffering for others depending on how they experience it...:)
I've always wondered about NLP...to what extent it is communication (of any kind), intuition, visualisation, handling of words, psychology...?
Anyway, I guess I'll find out with training, reading and practice.
I look forward to the evening seminar at the end of November.
In the meantime, I'm observing maps...:)
All the best!
Comment by Gerry Murray on November 5, 2009 at 9:40
Hi Coralia.

Thanks for contributing!

A quick answer...

What you say seems to be correct. People do respond to their idea of how reality is or how they think it should be. This is what we call in NLP your map or model of the world.

Our senses, beliefs, past experiences and a host of filters give us our own unique map of the world from which to operate. However, a map can never be entirely accurate, otherwise it would be exactly the same as the ground it covers. Just like a conventional map or even GPS, we do not know the entire territory from the map - it's just a representation of parts of the territory. Some maps are better than others for helping us find our way round particular terrains or life situations.

Some real life examples are when 2 people see an accident or go to a movie and form different opinions (maps) of what they saw, how they felt about it, what they noticed, etc... The 'real' event didn't change form, however, our individual perceptions of it are never exactly the same. It once again depends on our maps & models of the world or as you put it: our ideas of how reality is or what we think it should be.

Another practical example: when people disagree or fall out with each other it usually comes down to clash of their maps of the world.

NLP is the art of changing these maps for ourselves so that we have greater freedom of action and flexibility to respond and adapt to events & people around us.

I'm launching the first "Discover NLP' evening seminar at the end of November in Brussels and I'll explain this in more depth then using what we call the NLP Communication Model. I'll confirm the date of this 2.5 hour seminar by early next week.

Have a super day, especially noticing how other people's maps of the world are different from your own! :o)
Comment by Coralia Catana on November 5, 2009 at 8:56
Do not people respond to the ideas of how reality is or is not according to what they think it should be...?
Comment by Gerry Murray on November 5, 2009 at 8:50
Today's NLP Presupposition

"People respond to their experience, not to reality itself"
Comment by Gerry Murray on November 5, 2009 at 0:58
NLP has a set of guiding principles called "Presuppositions", some of which are quite challenging for people. However, they are incredibly useful frames to have in any situation.

Here's a good one for starters:

"You cannot not communicate"
Comment by Gerry Murray on October 17, 2009 at 17:42
To learn how to transform your spelling using the NLP Spelling Strategy read my blog post: Casting a spell
Comment by Gerry Murray on October 15, 2009 at 23:29
One of the core skills taught in NLP is how to manage your state. In colloquial English terms: how to be in "the right state" as opposed to "a right state".

Why is this important?
There are many reasons. Here are a few:

- coping with stressful situations
- controlling how you react to things e.g. remaining calm instead of flying off the handle
- inducing a state of calm in other people around you
- being able to perform at your best, always
- reducing worry, anxiety, fear

You can think of it as "putting your own oxygen mask on first".

For example...
Last week, I was giving a presentation course training to a group who work in the EU Institutions. As an exercise, one lady presented to us about her job i.e. a subject that she knew extremely well. Her slides were great and she was good at maintaining rapport with the group.

However, she literally hyperventilated the whole way through, which greatly affected the impact of her what she presented. Now, it didn't help that she predicted this to a colleague during the coffee break before she went on to present, but I'll explain the reason for this in another post.

In the right state...
The next morning she had to do a 2nd presentation on a different topic. Apart from the hyperventilating, she was and is a rather good presenter!

So, I took her aside and asked her before we started the training would she like to do something to get rid of the hyperventilating. She was up for it...

1 minute later, with a simple NLP intervention, the hyperventilation was gone. Two hours later she got up to present, cool and calm as a cucumber!

How many of us need to present as part of jobs?

A recent US survey showed that speaking in public was people's number 1 fear. Death was number 9!

Yet, our careers often depend on it!

As communicators, how often are we called in to "coach" colleagues who fear presenting and subsequently hyperventilate, stutter and stammer, read from their slides, pass out, etc...

How much more effective can we be as communicators with these tools at our disposal?
Comment by Coralia Catana on September 25, 2009 at 12:53
This is an interesting initiative. Have heard and read about, but never got to know the basics at least and practice. Have just put in on a "To Do waiting list" until I hear about a good training course.
My feeling is that it can be more than a "powerful technology"...and you mentioned that.
Super, so ready to start learning!
Comment by Gerry Murray on September 25, 2009 at 6:52
Because the field is constantly evolving, there are many definitions of NLP. Let's start by breaking down NLP into a definition based on its three words:

Our nervous system through which we gather and process information received through our five senses:

• Sight - Visual.
• Hearing - Auditory.
• Touch - Kinesthetic.
• Smell - Olfactory.
• Taste - Gustatory.


Language and other nonverbal systems through which our internal representations are coded, ordered and given meaning. We can only do six things inside. We can have:

• Pictures.
• Sounds.
• Feelings.
• Tastes.
• Smells.
• Words (Self Talk).


The patterns, programmes and strategies that we run in our neurology to achieve our specific and desired outcomes.

In other words, NLP is how to use the minds own language to consistently achieve our specific and desired outcomes.

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