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Social Media Communication


Social Media Communication

How to get the most out of Social Media. Strategies, ideas, relationship between consumers and companies/public services, branding, on-line reputation.



Location: Brussels
Members: 49
Latest Activity: Oct 17, 2016

Social Habit in 2011

Interesting study on US behaviour online.  Some insights on use of twitter and facebook but also some general trends showing the pervasiveness of internet penetration.
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Discussion Forum

Looking for a freelance consultant to carry out a small social media campaign to promote an eCommerce platform

Started by George Ellis Ruano Sep 22, 2014. 0 Replies

Pls contact me with examples of previous campaigns: george.ellis@gellis.com. Thanks!Continue

Integration of traditional and social media

Started by Hugh Barton-Smith Mar 24, 2011. 0 Replies

Back in the good old days when you always knew whether you were doing above or below the line marketing, integrating the two was almost a revolutionary concept. Now the line has tended to blur and…Continue

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Comment by annie parenteau on November 7, 2011 at 16:46
Does anyone has experience with social media/networks within television programs? I would be interested in your stories/strategy/results ! thanks.
Comment by Sylvia Röder on September 14, 2011 at 9:51
"Australians reign in social media: The market research group Nielsen has found Australians are the most voracious users of social media in the developed world spending an average of seven hours and 17 minutes on social networks a month..."


Comment by Christian DE NEEF on March 24, 2011 at 18:59
Fully agree with @helentueni on the concept of an additional layer (channel), or "blending social with all the other stuff". Indeed, television did not replace radio, and the internet did not replace television. So Social Media will not replace the traditional media. It's simply adding another, richer layer. The characteristic of that layer is interactivity. With Social Media, we moved from message to conversation! @cdn
Comment by Helen Tueni on March 24, 2011 at 14:41
oops sorry @Philip & Annie: Sorry, by "traditional channels" I was actually speaking about everything but SM (terminology inappropriate I assume)... For the rest, I totally agree with both of you. @Annie: yes sure, count me in!
Comment by Benedictus NIEUWENHUIS on March 24, 2011 at 14:29
I am checking with Olivier when and how his slides will become available.
Comment by annie parenteau on March 24, 2011 at 14:18
There is also another book called "The conversation Manager" by Steven Van Belleghem (2010) that says that traditional media is not anymore sufficient to reach consumers. Social media, social networks help building a relation with the consumers, a conversation which is a strategy. The more you know about your customer, the more you can establish a strong relationship. see: http://www.theconversationmanager.com/
Comment by annie parenteau on March 24, 2011 at 14:10
I was not able to make it on Tuesday evening... Does anyone knows when the slides will be available ? Wouldn't it be a good idea to meet up sometime after work to have a chat about social media and it's integration in a communication mix ? If people are interested, I can set up an Event in the Calendar. Since I am working full time and doing my Master's degree in social media, I would suggest some evening in June.
Comment by Philip Weiss on March 24, 2011 at 14:06
Not sure what his point of view was on this (Olivier can you hear us?) however my point of view is that although all channels remain, the relative value  and effectiveness of these channels is changing dramatically.  The main reason for this is that people's way of consuming information is changing (using the web increasingly as the main channel) and therefore the traditional channels are gradually (and sometimes dramatically) decreasing in importance and the web is replacing the focus of communication not just being an add-on.  So yes, blending makes sense, however it is rethinking (or hyperthinking;) that is needed and not just good execution of communication on a new channel.
Comment by Helen Tueni on March 24, 2011 at 13:51
My understanding of what Olivier said (if I’m not mistaken) is that all “traditional channels” will remain there, but we will add a social layer to them: "Blend social with all the other stuff".
Comment by Philip Weiss on March 23, 2011 at 9:27
The big question of the evening was what is the ROI of social media?  Not sure we had time to get into this fully (waiting for @thebrandbuilder to share his slides).  A starting point is that you can justify social media investment by comparing it to alternatives (paid advertising and PR) - none of these channels has 100% accurate measurement tools, however social media KPIs (key performance indicators) can give us a lot more info and if we know where to look much more usable info than in the case of traditional media KPIs.  The other advantage I see with social media channels is that you can do much smaller and more targeted communication campaigns and get some useful date (facebook pages gives impressive info about the number of people who view each posts, not too mention the likes and comments).   However as @thebrandbuilder said, the starting point is the overall objective of the organisation and how this can be measured.

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