Muriel Vandermeulen's Page

Social media networks have changed fundamentally how we interact and relate to each other.How can we think differently for a change? See More

IABC is delighted to announce that Olivier Blanchard, better known as @thebrandbuilder on Twitter, will be speaking in a special IABC event on the subject of integrated marketing campaigns using Social Media. He has recently published a book about "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organisation." A Frenchman based in South…See More

This is a practical workshop. You bring your own content and we work on it together. Typical issues we will treat are:Writing for the web as a media- Screen versus print - Content Usability- Conversion & added value- Legibility & ReadabilityTitles& baits and leads- Meaningful and SEO-friendly titles- Baiting baitsOrganize your information- Structuring content: the inverted pyramid- Optmizing scanning & reading- Keep it simple- Don't make them thinkLinks- Navigation &…See More

This is a practical workshop. You bring your own content and we work on it together. Typical issues we will treat are:Writing for the web as a media- Screen versus print - Content Usability- Conversion & added value- Legibility & ReadabilityTitles& baits and leads- Meaningful and SEO-friendly titles- Baiting baitsOrganize your information- Structuring content: the inverted pyramid- Optmizing scanning & reading- Keep it simple- Don't make them thinkLinks- Navigation &…See More

5 ÉTAPES POUR ASSURER LA BONNE GESTION ET LA RÉUSSITE DE SON PROJET WEB1. Auditez vos besoins, objectifs, forces et faiblesses, moyens, ressources.2. Planifiez les étapes, le travail des équipes, les points de validation, la méthode et les modalités de travail.3. Concevez l’architecture des pages, l’organisation de l’information, la mise en page, le calendrier éditorial, la production technique.4. Lancez la communication sur la mise en ligne, l’intégration des contenus, les tests et…See More

Optimize your web content & boost your on line conversion rate! One day training in French:1. Cernez et comprenez vos profils d’utilisateurs.2. Adaptez vos contenus au média.3. Écrivez des pages à fort potentiel de conversion.4. Optimisez vos contenus pour les moteurs de recherche.5. Mesurez votre succès.Know more about this training on our website:…See More