Great post from Helen Dunnett about the blurring boundaries between PA and marketing and the great (not for everybody) campaign from Greenpeace seriously attacking Volskwagen on their lobby agenda but building on their marketing campaign.
Have you been following the Volkswagen vs Greenpeace ‘Darth Vadar and the Empire Strikes Back’ saga online? It all started at the end of June this year.
No? Ok watch this video…Continue
It’s ZN.be mission to help organizations make the most of today’s digital environment and tomorrow’s opportunities. With our clients, we are progressively working on communication strategies to help them develop impactful storytelling. It’s an exciting development and in fact it’s a logical one. The focus is shifting from creating a website, to building an holistic online presence, and a fundamental part of that presence, is publishing remarkable content. Moreover giving your visitors the…Continue