Hi. Just a note to mention that I posted a comment to your post on Waltzing Mathilda, but unfortunately WM's comment function is deceptive - it offers a formatting toolbar ... and then strips out the formatting!?! Which is why my comment is harder to read than it should be. ;-(
I hope others will join this particular conversation, as the issue of priorities is crucial. Given Commissioner Reding's public response to the webmaster's letter, it looks like some investment in social media ROI is long overdue.
PS As I'm Australian, more than one person has asked whether I was involved in the choice of name! I'm innocent, I swear.