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Head of Communication EPSO

1. Tell us a bit about yourself, and what social media you use.

I am someone who has always had either European affairs or communications as an educational and professional background, and I'm currently combining both as Head of Communication in the office that selects people for European careers here in Brussels.
I use Yammer, Facebook, Google+, Linked-In, Twitter and I blog, the latter three only recently, and quite sporadically.

2. Why did you join IABC?

I joined IABC because I followed a couple of people who were already members, and because I share common interests with people in IABC. I was looking for a place where you can combine knowledge in European affairs, communications and social media, and I found this combination with the IABC network. In my professional life, there was a time where I realized comms and European affairs are not enough, so basically I wanted to add social media to broaden my understanding = strengthen my impact and expand my network.

3. Have you heard about the IABC NING online community?

I thought "no", but then you sent me the link to my profile in there. And when I checked it - indeed at the bottom of the page - you can read it's powered by NING. Only fair to think IABC members are savvy enough to be aware of which platforms they belong to - explanation of me not rising to the standard might be found here: http://galibuti.wordpress.com/2011/12/12/ripe-for-a-change/#more-114. I was so busy creating my Linkedin presence as a condition to get into IABC, that I overlooked yet another platform that came as a bonus (rather "malus" in my case, because it is an information overload to start integrating into two extra social networks at the same time).

3.a. Now, when we sorted it out, would I be eager to participate?

I'd be VERY MUCH eager to hang out with a couple of people whom I followed into IABC, and make new connections. I would however prefer to do it on the platforms I am already on, just to avoid having yet one more tab open on my browser (for logins and passwords its long time I use the same everywhere), and downloading yet one more app to my phone, and by the way, that's what I get for Ning on the Android market:

I think Hootsuite is a good tool to restrict your social media appetite - would prefer to stick to the options it gives, as soon as it adds Google+.
However, this said, you come to the sandbox where kids you want to play with are building their sand castles. You join them or give up the idea to be part of them. I want to be part of you, so will try - any chance to have alerts on things happening there?

4. What did you learn through IABC, what struck you?

Not many accidents of a stroke, because for the reasons above - I am still a disoriented newcomer. The only thing I did - I already attended a seminar on neurolinguistic programmation (NLP). Don't ask me why - fighting my complex of inferiority in front of TLA1s probably - and this did not strike me as something very much related to communication of public affairs.

5. What topics do you want to hear more about?

I'm a fan of discussions on business related matters with passionate people. Topics I would like to see addressed are: how do we communicate as European public sector without it being perceived as propaganda, and how can we change our internal culture to accept that we are human: it's OK to make mistakes as long as we are willing to correct them, it's OK to be ridiculous today in front of these people if it serves as a lesson that helps us not to be ridiculous tomorrow in front of others, etc.
Hands on presentations on existing tools and platforms that would make our social media efforts more efficient and measurable.

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Comment by Benedictus NIEUWENHUIS on March 30, 2012 at 9:53

The "missing" question and answer!

6. What do you want to share with us?

You mean a book on my bed table? Well, that is this "Se Steve Jobs fosse nato a Napoli" that I bought in Piola libri waiting for another IABC member. That I can actually share physically - because by the time I get to my bed from my social media presence (and that's before I consciously joined NING) - I am too sleepy to read. So now you know more about me - I adore buying books, but have no time to read them. And as an expat in Brussels every single day I miss public transport of my favorite city, horrible feeling until I discovered the following:


Nice, isn't it? Imagine the same thing where trolleybuses would be replaced by communication actions emanating from the European Commission, buses by these from the Council, and you add one more - taxis - for the European Parliament. You give it "One day in EuroComms" as a title and see what happens. Maybe a steady heart beat - maybe a call for rationalisation.

Comment by Benedictus NIEUWENHUIS on March 30, 2012 at 9:28

Agne, it turned out there was an upper limit of characters for the blogposts! As you may have noticed I deleted question 6 and the answer but will publish it later. And indeed Aurelie did the interview!

Comment by Agne Martikoniene on March 29, 2012 at 20:52

Thanks for the welcome. Why there is no credit for a skillful interviewer  aurelie valtat?

Comment by Ian Andersen on March 29, 2012 at 14:26

Welcome on board Agne, looking forward to your contributions!

Comment by Benedictus NIEUWENHUIS on March 29, 2012 at 9:33

Thanks Agne! The NING editor did removed this from the text when I published the blog!

Comment by Agne Martikoniene on March 28, 2012 at 23:03

thats what I get when searching for Ning in Android market.

Comment by Hugh Barton-Smith on March 28, 2012 at 22:44

An easy way to stay up-to-date with what’s appearing on the Ning site is to subscribe to its RSS feeds in your reader:




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